Reese’s Goes for Gold with New Medal-Shaped Treats for the Summer Olympics.

Get ready to celebrate the spirit of the Summer Games with a delicious twist! Reese’s, the iconic peanut butter cup brand, is launching a brand new, limited-edition candy: Reese’s Medals. Shaped like the coveted gold, silver, and bronze awards of the Olympics, these treats are sure to be a hit with fans of both chocolate and athletic competitions.

This is the first time ever that Reese’s has introduced a seasonal shape specifically for the summertime. The medal design boasts a unique, vaguely keyhole-shaped form. It features a round end that tapers slightly in the center before widening out on the other side. This innovative design allows for a bit more chocolate to envelop the classic Reese’s peanut butter center, a detail that’s bound to delight chocolate lovers.

The launch perfectly coincides with the 2024 Paris Olympics, kicking off in July. The special packaging for Reese’s Medals will feature the Olympic rings and Team USA symbols, amping up the celebratory atmosphere.

“We’re thrilled to introduce Reese’s Medals just in time for the Summer Olympics,” said [Name], a spokesperson for Reese’s (insert title). “These delicious treats are a fun way to celebrate the games and cheer on Team USA athletes as they compete for gold.”

But the excitement doesn’t stop there. Reese’s is taking their Olympic theme a step further with their “Legend vs. Newcomer” campaign. This campaign playfully positions the new Reese’s Medals as a challenger to the classic cup, a beloved candy for generations.

The campaign features a star-studded cast, including Paralympic gold medalist swimmer Jessica Long and rising soccer star Sophia Smith. Long represents the legendary status of the classic cup, while Smith embodies the fresh energy of the new Reese’s Medals. Joining them is para swimmer Haven Shepherd, another up-and-coming athlete who reflects the spirit of the “Newcomer” in the campaign.

This strategic partnership with both established and emerging athletes underscores the message of the campaign. It highlights the enduring appeal of the classic Reese’s while celebrating the exciting arrival of the new medal-shaped treat.

“The Reese’s Medals campaign has created a unique visual storytelling opportunity,” said Dave Mingey, SVP of partnerships at USOPP (United States Olympic & Paralympic Properties). “We believe it will become a cultural moment during the Olympic and Paralympic Games in Paris.”

Reese’s Medals will be available nationwide for a limited time only, starting just before the Olympics kick off. They will come in a variety of sizes, including snack packs, standard packs, and king-size packs, catering to all types of candy cravings.

So, whether you’re a die-hard sports fan or simply a lover of delicious peanut butter and chocolate, Reese’s Medals are the perfect way to celebrate the spirit of the Summer Olympics this year. Get ready to cheer on your favorite athletes and indulge in a taste of gold with every bite!